Experience
Product manager connecting customer-facing growth experiences with the platform systems, automation, and business logic that power them across B2B and consumer products.
Epson America, Inc.
Los Alamitos, CA
Product Manager
Current RoleOwn Epson's service platform end-to-end, from the backend systems to the customer-facing flows that drive conversion and retention.
AI-Assisted Audit Workflow · Built the team's first AI-driven workflow, auditing 5,000+ B2B service SKUs against eligibility, pricing, and compliance requirements. Scoped where AI added value (unstructured language review) versus where deterministic rules were more reliable (pricing, eligibility).
~90% of checks auto-cleared · manual review to exception-only
Distributor API Integration · Connected distributor and internal systems, aligning engineering, operations, and external partners on shared schemas and validation logic; extended it into a dashboard and automated sales reporting and outreach system.
~60% less manual work · 8% retention lift
3-Tier Pricing Model · Restructured flat pricing into time-based tiers using price elasticity and cohort profitability, backed by distributor API feeds for tier eligibility.
9% revenue growth · optimized unit economics
Registration Redesign · Folded registration into the device pairing flow via a 4-API chain, eliminating manual serial entry and surfacing eligible ESP plans plus warranty-based push.
11% registration lift · foundation for downstream monetization
Checkout Cross-Sell · Launched a service-plan cross-sell at add-to-cart, A/B testing placement and plan-count with hardware conversion as a guardrail.
4% conversion lift · hardware conversion held stable
Activation Optimization · Translated behavioral and funnel data into targeted UX fixes; led cross-functional alignment to validate and ship.
13% activation lift
Spotlight Award (2025) · Cheers for Peers – Exceptional Work (2025) · MBA Intern Mentor
Previously, as a Product Management MBA Intern (Jun 2023 – Aug 2023), defined the vision and roadmap for an AI-enabled SaaS solution and built the financial model used to guide MVP prioritization and secure executive buy-in.
ERA
Los Angeles, CA
Product Manager
Early-stage AR smart-glasses startup building a companion app for cyclists.
Owned the 0-to-1 roadmap for the companion app from discovery through launch, defining MVP scope via rapid prototyping, managing the backlog, and leading sprint planning. Validated product-market fit through 100+ user interviews and shipped ahead of schedule.
MVP delivered early · ~$100K runway preserved
Echo Marketing
Seoul, Korea
Product Manager, Vanity Table Team
Joined as one of the first product members on a D2C e-commerce platform with broad ownership across growth, monetization, and market expansion.
Cross-Border Payment Infrastructure · Designed the end-to-end async payment flow for Konbini and bank transfer: payment-state logic, no-hold inventory with a 2-day cancel window, idempotent confirmation, edge-case handling, and finance reconciliation.
exceeded 90-day revenue target by ~25%
Go-to-Market & Localization · Identified the opportunity through inbound signals and competitive analysis; led end-to-end localization across product, content, and CX.
exceeded market penetration target by 30%
View Japan Payments Case Study →
0-to-1 Mobile App Launch · Owned MVP scope, web-to-app migration strategy, and onboarding; instrumented the full activation funnel (login to push opt-in to first purchase).
12% DAU growth · improved early retention
Personalization Engine · Built dynamic behavioral segmentation and ranking logic for product discovery; iterated through A/B tests on CTR, conversion, and funnel-stage performance.
double-digit CTR growth · scaled into CRM and push
Intercos Korea
Gyeonggi-do, Korea
Overseas Sales Associate (Global B2B Project Management)
Global cosmetics ODM, end-to-end owner for international B2B product launches.
Led 20+ B2B launches end-to-end, from pitch through delivery, across European and Asian accounts, translating client requirements into specs and coordinating across R&D, QA, production, and logistics; grew key accounts through segment-specific pricing and regionally compliant proposals.
consistent on-time delivery · 10%+ YoY account growth · secured multi-million-dollar B2B deals
Partnered with Finance on cross-border payment workflows (TT wire, LC settlements) and AR/AP cycles for global accounts.
supported multi-million-dollar cross-border settlements · early foundation in payment operations