Experience

At Epson, I own the product strategy and roadmap for the company's service business, defining pricing architecture, shaping go-to-market plans for new hardware launches, and driving attach rate and service revenue growth across the customer lifecycle. My work focuses on building monetization systems that balance upfront conversion with long-term service revenue while improving the overall customer experience.

Beyond product strategy, I lead platform-level initiatives that connect customer experiences with the underlying systems that support them. This includes redesigning the service registration experience using distributor EDI data and developing API-driven internal dashboards to streamline reporting and operational workflows. These projects sit at the intersection of customer experience, monetization, and operational infrastructure, requiring close collaboration across engineering, sales, and operations while translating technical constraints into product decisions.

Outside my core scope, I mentor MBA interns and support recruiting initiatives, and have been recognized with two internal awards for cross-functional collaboration and product impact.

As a PM intern at Epson, I defined the product vision for a new SaaS solution, translating user needs into AI-driven feature concepts and validating technical feasibility through a proof of concept. I outlined a prioritized roadmap and synthesized findings into strategic narratives that secured executive buy-in.

To support prioritization decisions, I built a financial model with scenario analyses to quantify the revenue impact and operational efficiency gains of proposed features, aligning inputs with Product and Finance teams to guide MVP resource allocation.

At ERA, an early-stage startup developing AR smart glasses and a companion mobile app for cyclists, I owned the 0-to-1 product roadmap for the companion app, balancing rapid MVP delivery with long-term scalability.

My work centered on grounding product decisions in real user needs — leading extensive customer discovery to validate product-market fit and translate qualitative insights into clear product requirements. This process kept the team aligned around the most critical user problems while enabling fast, focused execution.

Operating in a resource-constrained startup environment sharpened my ability to make high-conviction product decisions with incomplete information, coordinating closely with engineering and design to keep execution tight without sacrificing product quality.

At Echo Marketing, a performance marketing company operating a multi-market D2C e-commerce platform, I led product initiatives spanning cross-border payments, platform expansion, and mobile product development.

One of my core initiatives was expanding the platform into Japan by localizing checkout flows, payment methods, and FX display in compliance with local regulations. This required close coordination across product, engineering, and legal teams, and ultimately helped the business exceed revenue targets by ~25%. Alongside this, I led the broader US-to-Japan platform expansion, including market research, go-to-market strategy, and customer experience localization, surpassing the market penetration target by 30%.

I also spearheaded a 0-to-1 mobile app launch, defining MVP scope, migration strategy, and onboarding flows to streamline the web-to-app transition, driving a 12% increase in DAU and improving early user retention.

I began my career at Intercos Korea, a global B2B cosmetics ODM manufacturer. Although my title was in sales, the role functioned much closer to end-to-end project management — I served as the primary point of contact for international clients throughout the entire product lifecycle.

My involvement started at the pitch stage, crafting sales and marketing proposals for prospective clients across Europe and Asia. Once a project was secured, I owned execution from product testing and formula development through procurement and final fulfillment, coordinating closely with R&D, production, and logistics to ensure each launch met client specifications, regulatory requirements, and timeline commitments. This cross-functional ownership across 20+ product launches helped drive 10%+ YoY growth across key accounts.

Beyond client-facing work, I partnered with Finance and Procurement to support B2B invoicing, AP/AR tracking, and revenue recognition for global accounts — giving me early, hands-on exposure to the financial workflows and cross-border payment dynamics that underpin international commerce.